Insights development is a multidisciplinary solution requiring an extensive application of mathematics and statistics. The use of descriptive techniques and predictive models to obtain valuable knowledge from masses of data is critical to the success of your business. The insights are used to drive actionable response or supply guidance to decision making within a business context. Insightful analytics focuses on the entire methodology of gathering and measuring within your decision matrices. Competition drives the need for advanced analytics, especially in emerging fields of study such as the use of machine learning and neural networking to perform predictive modeling. Marketing has transformed into a highly data-driven process and employs analytics to determine product-centric campaign outcomes or to guide investment decisions and consumer targeting. Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy.


  • Capture.  Capture comprehensive data to improve cross sell performance and customer experience.
  • Reporting. Streamline both performance and regulatory reporting.
  • Analytic Platform. Deliver a fully integrated and flexible analytical platform.
  • Execute. Augment your capabilities to effectively develop tools to measure incremental cost and profitability estimates.


DecisivEdge™ developed detailed analytics on specific profitability levers that enabled yield management on a $180 billion consumer card and small-business loan portfolio for a Fortune 50 financial services company.


DecisivEdge™ developed the data warehouse strategy, metric definitions and build plan for the credit card division of a Fortune 500 financial services company.


DecisivEdge™ analyzed credit card payment trends and developed a customer segmentation model that could be translated into new strategies for marketing to more than 64 different customer groups based on purchasing behavior. This customer segmentation methodology is now a foundational component of this Fortune 50 financial services company’s analytic infrastructure.