QA Must Evolve with the advance of CX Conversational Platforms
Written by Jim Chickadel, QA Practice Director, DecisivEdge™ Digital transformation affects businesses in many ways, but customer experience (CX) may be the area that stands to benefit the most. The concept of a “customer journey” is relatively new and is in contrast to customer support models that focus on encounters as individual transactions. However, the “customer journey”… Read more »